The paradox of time to market can significantly impact product
evaluation. The project manager must develop a conceptual framework and
allocate resources effectively to meet the project's deadline. A fundamental
strategic planning process model can influence product quality and perceived
value, mainly if a deadline extension is granted. Project managers often
prioritize low-budget activities and quick delivery times, compromising the
testing phase. Therefore, in turn, it may reduce or diminish overall
productivity. Due to time constraints, project members may need help to assess
the product's complexity.
